Here is a little peek behind the curtain of how I played around with styling and art direction for an EAG chair photoshoot. It all started with an archived Eames photo. Ray and Charles were amazing at documenting every step of their work. It was a huge inspiration when working on the Herman Miller brand. A photoshoot like this would be primarily used for email assets, social media, and landing page assets.
As I get ready to update my website I keep finding great projects I worked on. Here are a few Advertorials I worked on at Real Simple. I was there for a month or so in 2016. #freelancelife
Going through some of my older work to update my website, I came across some fun packaging and store display stuff I did for Sally Hansen a couple years ago!
Over the summer and fall I worked on the American Eagle Campaign and also worked on some concepting for the continued Fall/Winter campaign "We All Can" starring rising stars with a positive message of I Can statements. It was great to see a major brand take on such a positive message. And because it was such a massive OOH campaign everywhere I looked I saw an ad. It's such a great feeling to see something out in the world that you worked on
I had a the pleasure of working with Tribeca Film Festival on a Virtual Reality event at the Occulus in Lower Manhattan. For 3 weekends Tribeca Film Festival hosted a space where people could come watch award winning VR content. It was a such a fun space to figure out.
Worked on some concepting for a seamless OOH and social campaigns in for summer 2015! Take a look at some rough comps for ideation.
I found the perfect hand lotion for these harsh winter months in NYC. It has the perfect balance of beauty, style and nourishment. The best part about this (aside from the blend of Mandarin rind, rosemary leaf, and cedar wood) is the packaging!
A beautifully written tribute to the now late Massimo Vignelli (1931-2014)
Alize COCO is a new Liqueur featuring exotic flavors. They want to inspire stylish women in their twenties who have a taste for luxury. They asked us to come up with a language and POS system that would speak to their new target. My Concept, Layers of Flavor was chosen. I then created the layout for all the pieces in our system. We even got to create a Box Truck! It's always so fun to see work in a new space. Work in collaboration with Studio Pratomo.
Check out this month's Mooon.tv quirky video in honor of May's Flower moon.
So excited to get my website up and running. I have new work coming soon!